← Selected work

Otonomos

Industry
Company formation & entity management
Role
Head of Design & Creative Director
Scope
Branding · Creative Direction · Product Design · Marketing

Problem

Otonomos’ brand and website felt outdated. The redesign needed to refresh the identity and carry a consistent visual direction across the website, product, and marketing.

My Decision

I approached the project as one connected redesign. I retained the recognizable character of the identity while refining the logo, refreshing the palette and typography, and extending that visual language into the product experience.

What I Built

I led the creative direction and hands-on design across branding, product, and marketing. The work included logo refinements, a refreshed color system, Host Grotesk typography, modular brand shapes, a website redesign, and product screens for sign-up, global entity exploration, participant onboarding, and entity management in light and dark modes.

What Changed

The redesign brought the brand, website, and product into a shared visual system. The supplied work shows a more consistent identity, clearer information hierarchy, and a common design language across customer-facing touchpoints.

Key deliverables

Team & collaboration

I owned design and creative direction across the full redesign.

Otonomos gradient wordmark2025 brand refresh introductionLogo spacing and symbol refinementsRefreshed brand color paletteColor proportions and brand applicationsTypography evolution to Host GroteskBrand shapes and image containersProduct sign-up experienceGlobal entity dashboard with AI assistantCorporate participant onboardingEntity management in dark modeEntity management in light modeMarketing website and art direction
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