Otonomos

Problem

Otonomos’ brand and website felt outdated. The redesign needed to refresh the identity and carry a consistent visual direction across the website, product, and marketing.

Design approach

The project brought brand, website, and product together in one connected redesign. The identity retained its recognizable character through refinements to the logo, palette, and typography, with that visual language extended into the product experience.

Deliverables

The scope covered creative direction and hands-on design across branding, product, and marketing. The work included logo refinements, a refreshed color system, Host Grotesk typography, modular brand shapes, a website redesign, and product screens for sign-up, global entity exploration, participant onboarding, and entity management in light and dark modes.

What Changed

The redesign brought the brand, website, and product into a shared visual system. The supplied work shows a more consistent identity, clearer information hierarchy, and a common design language across customer-facing touchpoints.

Key deliverables

• Brand identity refresh
• Color and typography system
• Brand shapes and art direction
• Website redesign
• Product UI and onboarding
• Light and dark interface designs
• Marketing design

Team & collaboration

Design and creative direction covered the full redesign.