← Selected work

Nash

Industry
Logistics / AI
Role
Web & Visual Design
Scope
Web Design · Visual Design · Product Storytelling · Data Visualization

Problem

The design challenge was to make a complex logistics platform understandable, connecting AI-driven decisions with the daily work of planning, routing, and delivery.

My Decision

The visual direction pairs deep blue backgrounds with bright green accents to guide attention. Maps, charts, and interface examples explain how objectives translate into operational decisions.

What I Built

The selected screens cover the homepage, platform overview, product tour, customer stories, route planning, delivery windows, continuous optimization, scenario modeling, and operations controls. Further sections show how planning connects to dispatch and autonomous delivery.

What Changed

The resulting presentation gives the platform a consistent visual language and a clear progression from its overall proposition to specific operational capabilities.

Key deliverables

Nash — homepageNash — objective flowNash — platformNash — product tourNash — customer storiesNash — routingNash — route constraintsNash — delivery windowsNash — reoptimizationNash — scenario planningNash — operations controlNash — connected platformNash — energy constraintsNash — autonomous deliveryNash — cover
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